Laura Sweetman, Independent Funeral Director

Region: Palmerston North/Manawatū
Business: Laura Sweetman Independent Funeral Director
Website: www.facebook.com
Email: laura@independentfuneraldirector.co.nz

Affiliations: Through my work I’m affiliated with funeral industry professionals, celebrants, clergy, iwi, health and community groups. All whom play a role in how we navigate death and dying together.

Tell us what you do

I’m an independent funeral director and the facilitator of Death Café Manawatū. Offering both professional funeral care and opportunities for our community to talk openly about death and grief.

Why you are involved in Dying Matters Week?

I’m involved in Dying Matters Week because I believe these conversations are too important to leave until crisis moments. Talking about death can feel uncomfortable, but when we do, it helps us live more fully, support one another better, and make choices that reflect what truly matters. By being part of this week, I hope to help normalise these discussions in our community and encourage open, respectful connection around end-of-life care, grief, and remembrance.

Tell us about your 2025 Programme

Dying Matters Week for Palmy offered practical guidance for end-of-life planning, alongside the chance to meet local experts in a safe, relaxed setting. With conversations, creative workshops and hands on activities, It’s about making important topics easier – and even enjoyable, to explore together and share information. Find out more…