Dying Matters Week Expo
Sponsorship Opportunities
Be part of an exciting new expo in Whangārei for New Zealand’s Dying Matters Week, connecting your organisation with a community engaged in meaningful conversations about life, death, and care.
We’re seeking Legacy event partners right through to not-for-profit community groups and organisations. Connect face-to-face with your community and attract new customers & audiences to your organisation.
Keep reading & secure your spot today!
Why is this expo needed in Whangārei?
Seniors need better access to trusted information
- With an aging population, we have many people in the community struggling with digital technology
- Digital safety is a growing risk for older people with scams in New Zealand now reaching $3 billion in 2025
- When people can’t access information safely, planning is avoided and people lose agency and decision-making power in later life
Families need to start planning early to protect children and assets
- We have an opportunity to change our culture when it comes to planning for later life
- Early planning gives you peace of mind that your children and assets will be protected when life’s unexpected events occur
The need is growing as our community ages




High value event promotion & marketing
An extensive 8-week marketing campaign will deliver strong brand awareness and visibility in market.
- Print ads – Northern Advocate, Kaipara Lifestyler
- Digital marketing campaign across Meta (Facebook & Instagram), Google, Metservice, NZME & Stuff
- Boosted Eventfinda & Humantix listings
- Media releases, interviews & podcasts
- Hospice newsletters, support groups and shops
- Retirement villages (with buses planned to the event)
- Emails to Go With Grace & partner databases
- Outdoor signage – digital billboards and road signage
- Facebook event with regular content sharing
- Other Event page listings (The Community, Whangarei Online etc.)
Led by Whangārei-based Go With Grace
Member business listings in New Zealand’s most comprehensive online directory for businesses helping people to navigate later life, end-of-life planning, death and grief.
Search the Go With Grace Business Directory

Exhibitor & Partnership Opportunities
Please fill in the form below to receive our Information Pack and follow up to discuss the best options for your business or organisation.
The value of face-to-face
in a digital world
- Help build trust with older customers
with in-person conversations - Meet new customers in a safe, supportive no-obligation setting
- Help to educate and inform your community and potential customers
- Opportunity to showcase your products and services to target audiences
- Strengthen your customer database and stay connected with your community
join Exhibiting businesses and organisations at this exciting new event
Retirement villages | Wealth managers | Hospices | Funeral Directors | Rural support | Community groups | Advance Care Planning | Home care providers | Wills & estates advisors | Mobility equipment | Finance brokers | Insurance companies | Counsellors | Grief therapies | Travel companies | Florists | End-of-life doulas | Caskets, shrouds & urns
What will your life legacy be?
We all leave a legacy when it comes to our taonga, memories, family relationships and finances. This year’s theme, ‘Shaping Your Legacy’ is about empowering people of all ages to choose the legacy they leave behind. Making informed, meaningful decisions about the future, to create peace of mind for themselves, and their loved ones.




Positive feedback from Dying Matters Week 2025
“I feel more empowered and have a much better understanding of why I should have a WILL.”
“Refreshing to talk about funerals. Makes sense. Great to have an open conversation – I wish I had known about this 6 years ago.”
“Dying Matters Week clarified for me that we need to get a diagnosis for Mum and make a plan to care for her”
“It has allowed our family to talk and plan ahead so much better than we would have.”
“I learnt about the Maunu natural burial ground, that the vintage car club is open to funerals, and how a body is preserved with ice. Amazing!”